Given that we live in a world that is in turn consistently bombarded with all sorts of new products and services, it is not very surprising that we have mastered the fine art of ignoring the ‘white noise’ around us. That is of course, until something really creative and relevant comes in our way. It makes complete sense too. After all, almost all modern day human beings are ridiculously busy, and whether you approve of it or not, the truth of the matter is that time is a very precious commodity nowadays, so any chance to save some of it is gladly embraced. So if you are trying to get a message across via advertising, you had better make it good. In the meanwhile, these rules should help any beginner along, whilst also offering a refresher course so to speak for the most experienced ones.
Choose the Right Colour Palette
If you think that colour is ‘not all that important’ because there are several to work with and consumers do not really care about which colour you use, you could not be more wrong. Want a few worldwide examples? Think Coca-Cola or McDonald’s for instance. What are their primary colours? Red and yellow respectively. Which is why, even if you may not see a message from them specifically, you will still recognize their signage anywhere in the world; especially with them being a multinational company and all that. So take your time, and choose the right colours. Oh, and keep it simple.
If you think about it, most advertising includes text in the foreground and a colour in the background or two. Naturally, this means that you need to pick both colours with some thought. Though you may be partial to a particular background hue that does not mean it will suit the particular purpose. Plus, it may not go with the font style you selected. Of course, it helps to consult professionals in this regard, so you may be better advised and guided, but in our opinion, a trained eye can achieve so much more especially since you know best what you want. Of course if you are looking for traffic light hire though, this thing does not really come into play.
Size Is Important
You want to gauge exactly how big you want your advertising signage, because there are all sorts of sizes to work with. You can have something itty-bitty designed, or something that is reflected off a building for instance. Needless to say, the latter will cost you way more, so if you are on a budget and need to be careful about you expenditure where marketing is concerned, you want to be sure that you make the best possible deal. That said though, the larger it is the larger fonts you can fit in, which makes it easier for people to read.
We understand that including more text is something you might want to do right off the bat, but we would advise you to hold off on that. In fact, did you know that in business advertising, you should ideally use six words or less? As ridiculous as it might seem to fit everything you want to say, it is a good rule of thumb to work with. It may also seem hard at first, but you will soon get used to it. Remember, research helps a lot.